Digital marketing is a lot like surfing.

And metaphorically speaking, most marketers focus entirely on tactics: how to paddle harder, how to carve better, etc.

They’re missing the point. Great surfers don’t out-paddle their competition. They catch better waves.

Coming this September: The ultimate “surf forecast” series, where we look for perfect storms taking shape, along with huge waves of opportunity for marketers.

Suit up, and get ready…