Here's the truth about high-ticket offers...
It’s the same effort to acquire a customer that only spends ~$300 with you over their lifetime vs a premium customer who spends $10,000+. And most importantly…
Everything Changes When it Only Takes
a Few Sales a Month to Hit 6+ Figures...
Especially When You Have a No-Brainer Offer
That Actually Sells Itself
The Smartest (& Fastest) Way to
Build a Real Online Business in 2026...
“ChatGPT” (and AI in general) has fundamentally changed how people use the internet.
It’s changed how users get information, how people learn, how people create content, and how platforms deal with it all (for better or worse).
Here’s just a few of the ways this has impacted internet entrepreneurs like us:
- Niche sites are basically dead. Google’s reaction to AI (HCU) has all but made it impossible to rank smaller sites consistently in competitive markets. (You can still do OK in B2B markets with direct lead gen, but that’s not for everyone)
- Digital courses are much harder to sell. In case you haven’t noticed, almost every major “online education” business has either shut down or pivoted in the last 24 months. (It’s hard to compete with a God-like chatbot that seems to know everything).
- Apps can be ‘vibe-coded’ in an afternoon. While this is exciting in many ways, it also means that creating a digital product / SaaS business will invite 10X more competition, including from your would-be customers just building solutions in-house.
Yes, there are exceptions. But you get the idea.
What this means is that if you’re starting an online business in 2026, your options are as follows:
- Build a huge audience / community. (Then selling ads, memberships, etc)
- Ecommerce
- Lead Generation
- Coaching, and
- Services
While you can build a 6-7+ figure business with each of these models, you have the highest odds of success with Coaching or Services, because the math is stacked in your favour… if you set it up the right way. (More on that further down).
Here’s why…
See, for a couple decades now, the appeal of starting an internet business was all about tapping into a global audience at virtually no cost…
…driving thousands of visitors a day to generate enough ad revenue, or dozens of affiliate sales or small-ticket product sales a day to add up to a 6 or 7 figure business.
It was all about volume.
That was the dream. Money while you sleep. And it used to be viable…
Hell, I was a huge supporter of these business models back in the mid 2000’s & 2010’s, because it was formulaic, super profitable, and approachable. Basically anyone could make it as a small publisher – it was just a matter of choosing the right niche, and taking action.
Unfortunately, barring few exceptions, online publishing is now a losing game – and one that constantly gets more difficult. (Even for huge, billion-dollar brands).
Between HCU, Google’s AI overviews, cat & mouse social algorithms, and AI slop flooding every platform – it’s never been harder or more expensive to generate quality traffic.
And no, the answer isn’t to “try harder”, or trying to outsmart the new algos, or otherwise trying to find a loophole. That’s just a race to the bottom.
Bottom line: Cheap, abundant traffic is over. Probably forever.
But this actually creates a huge opportunity for some entrepreneurs.
Because while everyone else is busy fighting over the scraps, hoping for things to go back to “normal”, you won’t even notice it anymore…
When You're Earning 4-5 Figures per Sale
the Cost of Traffic Hardly Even Matters...
And you’ll only need a trickle of it anyway…
But first, what exactly do I mean by ‘high-ticket offer’?
I don’t just mean selling anything over $1,000… so before you get too excited about selling exotic gold-plated bathtubs or something, here’s exactly what I’m talking about:
- A problem that you solve / outcome that you deliver
- For at least $1,000, and usually more like $5K – $15K+
- Where the solution is based on your expertise & process (and maybe some level of access)
- But where you’re not just selling your own time, and
- Where you can eventually scale to hundreds or thousands of customers
Broadly speaking, this boils down into two categories:
- Done For You (Productized Service).
Think: Funnel builds, senior dev recruiting, DA70+ link placements, etc. - Done With You (Guided Process).
Think: Cohort challenge bootcamps, accelerators, industry masterminds, etc.
And importantly, these offers are usually a lot easier to sell than people think.
But it’s definitely a different process than selling courses (direct response, on-demand), or conventional services…
See, high ticket customers don’t want education, or another freelancer that they need to manage…
They want a really specific outcome – and someone who can help with a few key strategic decisions.
That is what they’re paying for.
Not a super long course with 600 pages of detailed tactics and 80 hours of video. Or an open-ended, months long consulting service where it’s still up to them to do all the thinking.
They’re not paying for your time, your effort or some giant library of knowledge.
They’re paying for a “portal” to get them from a specific Before –> After
For example: When you’re buying a house, think about every related service involved that costs you over $1K…
You’re going to pay your realtor at least $10K (built into the house price, the seller pays them directly). The conveyance lawyer will cost about $3,000 give or take. The mortgage broker charges about $5 – $8K, sometimes directly. And the insurance broker will make about $3K over the duration of the policy. Etc.
And think about it – in each of those examples, at no point are you asking anyone for an “hours breakdown”, or for them to justify their compensation.
You just want the keys so you can move your family into their new home – as fast as possible.
This is exactly how your buyers will think about your offer as well. They just want you to make their problem go away, or accomplish X result, as fast as possible.
So, what does this look like for an online business? (Something you could realistically compete with)?
Here's Some Real-Life Examples of
Proven & Profitable High-Ticket Offers...
If your growth is stuck, and everything you’re trying to “fix it” is just making you busier (without the payoff), then it’s time to face the facts:
If your growth is stuck, and everything you’re trying to “fix it” is just making you busier (without the payoff), then it’s time to face the facts:
You’re not going to split-test your way to a breakthrough, and just doing more X (traffic, leads, social media, etc) isn’t going to result in better customers who actually pay what you’re worth – and stay with you for the long run.
If you’re serious about making a change – then it’s time to get serious about your offer, who you’re attracting, and how you’re selling.
And that means working with a serious team that’s actually been there, done that – and can see through all the noise.
We cannot help everyone. In fact, we can only help a limited number of clients at a time – so for that reason, we have to be a bit selective.
Please apply below to see if we’re a good fit for your business.
If it looks like a good fit, then we’ll send over a link to book a call with Chris Rempel (founder) to explore the opportunity.
But either way, we’ll respond ASAP so we don’t leave you hanging…
Building the Machine that Consistently Generates
Your Most Ideal Customers...
Let’s move beyond theory and talk brass tacks.
Here’s how we actually build the “A-B-C” Breakthrough Process for your business, so that you’re no longer relying on sporadic inquiries or random referrals…
It starts as a 3-month sprint, where we build The Machine in three phases, as follows:
Phase 1: Research
- We reverse engineer your most successful competitors – what they’re actually selling, who they’re actually targeting, how their sales process works, how they’ve evolved.
- We determine your most ideal customer avatar based on your current customer base + competitor insights.
- We develop the core problem statements that become the building blocks of your messaging, ads & content going forward – this is what turns marketing into predictable ROI, not just an expense.
- Optional but Recommended: Small-scale ads test to validate market interest & indicate the most compelling focus areas. (We can typically gather meaningful data with less than $500 in ad spend)
Phase 2: Building the Growth Engine
At the end of the day, you can only really own 2 things on the internet: Your domain name, and your email list.
Everything else is “rented”. Your social audiences, retargeting pixels, Youtube subscribers and even your Google rankings – though useful & valuable – are ultimately controlled by someone else. (And they can disappear overnight).
That’s why we build a growth engine that you truly own forever.
Here’s what we build for you – all based on the discoveries from the research phase…
- A professionally-produced Masterclass / Pre-recorded Webinar that expertly solves your ideal customer’s biggest pain point. (This is where you become unforgettable)
- A landing page that laser-targets your most ideal customer, capturing them as a qualified lead.
- A 30-day warmup email sequence expertly designed to turn total strangers into lifelong fans who will open your emails (and buy your services) for years to come
- A 4-day promotion sequence. While the 30-day warmup soft-sells tactfully throughout, it all culminates into an irresistible offer that reliably turns “maybe” prospects into paying customers.
- A professional Founder Story interview with our pro podcast host. This is a great way for your prospects to get to know you & your business authentically – it goes a long way, and you’ll be the first person they choose when they need help next.
Note: The video at the top provides a detailed rundown on each of these components.
In short, this is a Growth Engine designed to generate an ROI from day one – but it also builds you a hyper targeted prospect list that will buy from you consistently for years.
This gives you an incredible advantage over your competitors – and once you establish trust with your prospects, this email list can print millions (with the right strategy).
Speaking of…
Phase 3: Go To Market Strategy
With all the components of your Growth Engine ready – it’s time to go to market, and start driving leads through the machine.
But this is a different process for every business, based on your existing strengths & weaknesses – as well as your resources (people, time, capital).
Since there’s no “one-size-fits-all” playbook that you can just copy & paste, here’s how we work with you to create a strategy that stacks the cards in your favour from day one…
- We assess your team’s capabilities and bandwidth, so that any strategy is realistic and right-sized
- We audit your current marketing assets and look for any low-hanging fruit or quick wins out of the gate
- Taking all of this into account, along with your initial ad & content budget, we craft a strategy that’s uniquely tailored to your business – and designed to win.
- This is delivered as a customized playbook + presentation, along with a 1:1 session for as long as is needed to ensure you’re fully equipped, with no stone left unturned.
Bottom line: In just 3 months, you’ll finally have a sales funnel that attracts your best customers, and predictably converts prospects into high-paying customers like clockwork.
This is what a real breakthrough actually looks like.
The Process That Can Turn Every Dollar of Marketing
into Ten Dollars of Profit...
Once you have the growth machine built, and the strategy to run it – it’s time to roll your creation out of the garage, and start doing laps.
And much like the proving grounds at the race track, your success will be mostly determined by how quickly you can learn & adapt to the reality of your market.
This is where everything gets real.
Most screw this up, because instead of adapting their messaging (and sometimes their offer) to what their best customers actually want, they instead keep trying to make their own assumptions come true.
This is why the strategy we create for you is all about how to listen to your market, and then how to respond. Specifically – which levers to pull, and what to prioritize.
This doesn’t happen overnight. And it can take a few rounds of “spaghetti on the wall” until something sticks.
But if you can hold the line, run the strategy, and commit to discovering & solving your best customer’s actual problems (and what makes them respond) – then it’s entirely possible to turn every $1 of marketing into –> $10 of ROI, like clockwork…
And that is when everything changes.
This is how you finally gain control of your own growth. When you can generate your most ideal customers at the push of a button – you’re in charge of your own destiny, for once.
And it’s how a “just-getting-by” business starts turning into an empire.
This is why after the 3-month sprint (building the Machine), we can also work closely with you & your team during this critical proving-grounds process… so you’re not paralyzed by the unknown, or relying on guesswork.
We can either handle everything (DFY), or work with your team on a coaching basis (DWY).
Key Questions:
While we can answer any of your questions fully on a discovery call, the following Q’s should help set initial expectations…
We don’t deal in guarantees – which as we both know, only attracts un-serious amateurs.
Instead, we deal in probabilities. And our job is to increase the odds of your success in generating an actual marketing breakthrough – as much as possible.
But this won’t happen overnight.
Marketing breakthroughs don’t come from “data driven” split tests or iterative optimization. (That’s only useful once you’ve nailed your offer).
When you’re trying to attract a fundamentally different (more valuable) type of customer, it’s going to take some time to measure & react to what the market is telling us.
But if you’re serious about getting un-stuck, and figuring out what your best customers actually want most – and you commit to making that happen – then yes, this process has the highest odds of utterly transforming your business.
Pretend that you’ve just discovered an awesome new TV series on Netflix.
The story is mesmerizing, and you binge watch the first 3 episodes, and can’t wait to watch the rest – but then a message comes up saying: “Please enter your email to receive all new episodes. We’ll email you a new one every 2-3 days”
Would you be annoyed to receive a new episode (from your favourite show) every couple days in your inbox?
Probably not.
In fact, speaking for myself, I’d wish that they’d send me emails daily. Maybe even multiple times a day.
Why?
Because it’s a story I care about, and because it’s what I actually want.
This is our goal with your funnel – our aim is to figure out what your ideal audience actually wants most, and deliver that to them with story-driven content that they’ll love receiving.
If we do our job well, your prospects will literally look forward to receiving emails from you.
In fact, that’s the most important success indicator that we’ve truly created a lifetime asset.
So to answer the question: No.
People will not be annoyed to receive content that they are truly interested in, or digest stories that deeply resonate with them.
Just the opposite 
We’re happy to go over our service options & investment levels on a discovery call.
As a general guide though, due to the productized nature of the 3-month sprint (we’ve got this down to a science), this costs less than hiring a junior marketer, even on a monthly basis.
Last, it’s worth noting that this is designed for businesses with existing customers and meaningful revenue. (We can’t help steer a parked car).
In general, we can’t help you if you’re selling low-ticket products, rely on sponsorship / adshare / affiliate revenue, or have truly one-off customers who will never buy from you again.
We also can’t help founders that see marketing as a “cost”, and who assume that finding the lowest-price provider is a “win”, somehow.
(This is like assuming that the cheapest stock to buy is also the one with the most growth potential… good luck with that).
If that’s you – I invite you to try a service like Fiverr, which is a great way to ‘save money’ and attract the most ideal tumbleweeds to your business.
But if you’re actually looking for a growth breakthrough, and to build a business that you can sell for millions – then let’s talk.
Perhaps – it depends on your required scope.
Also, keep in mind that in general we won’t want to do anything that bypasses the Research phase – as that’s the critical component that actually makes the assets (like a landing page) truly valuable.
The Lazy Marketer isn’t a conventional agency or full-service contractor. Instead, we run a specific process based around our core competencies.
We only want to be doing our best work.
So if you want to propose a modified scope or something otherwise custom, please reach out at help@thelazymarketer.com and we’ll get back to you either way.
Thanks!
Is it Time for a Real Breakthrough?
If your growth is stuck, and everything you’re trying to “fix it” is just making you busier (without the payoff), then it’s time to face the facts:
You’re not going to split-test your way to a breakthrough, and just doing more X (traffic, leads, social media, etc) isn’t going to result in better customers who actually pay what you’re worth – and stay with you for the long run.
If you’re serious about making a change – then it’s time to get serious about your offer, who you’re attracting, and how you’re selling.
And that means working with a serious team that’s actually been there, done that – and can see through all the noise.
We cannot help everyone. In fact, we can only help a limited number of clients at a time – so for that reason, we have to be a bit selective.
Please apply below to see if we’re a good fit for your business.
If it looks like a good fit, then we’ll send over a link to book a call with Chris Rempel (founder) to explore the opportunity.
But either way, we’ll respond ASAP so we don’t leave you hanging…
Have a question that isn’t covered here?
No problem. Just email us at help@thelazymarketer.com and we’ll get back to you right away.
Regardless, I hope we get the chance to work together – either now, or sometime in the future.
And even if not, then I hope that at least talking through our process can be instructive to you in some way.
Sincerely,
Chris Rempel
Founder, The Lazy Marketer
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