Building a real client business ($1M+) is virtually impossible
if you’re charging monthly retainers.

There’s a much smarter way to do this…

Discover the Breakthrough Consulting Strategy I've Used to Generate 7 Figures Per Client...

Watch the Video Above & Discover:

  • A genius twist on consulting that can generate as much as 7 figures per project
  • How a straightforward marketing gig generated a $25M payout
  • The framework for earning 18,000% more from a client project vs “regular consulting” 
  • Specific examples of projects (and clients) where this is possible
  • Why this version of consulting is the ultimate business model for marketers in 2020

Before we dive in, I should level with you… 

I used to think anyone trying to build a client business was insane. The idea of begging local businesses for a few grand a month to run their marketing just seemed dreadful. 

And on the other side of the spectrum, trying to land huge enterprise clients just seemed like a pipe-dream for a startup consultancy.

It was also the perfect storm of all the things I hate: reporting deadlines, full calendars, endless calls, demanding psycho clients, capped revenues, etc. 

Growing it to any kind of scale would also be aggravating. You’d need at least 5 clients paying $3K/mo before you could even think about hiring your first employee – and it would take 28+ actively paying clients each month just to hit $1M in revenue. 

Basically – the client “business model” looked more like an attempt to juggle 20+ different part-time jobs… 

No thanks!

So, even though I was frequently asked if I did consulting, for years I shunned the idea of ever taking on clients.

That all changed one day in 2015… 

How a Straightforward Marketing Gig
Generated a $25 Million Payday...

Five years ago I went to an entrepreneurs’ retreat at a race track in New Jersey.

I ended up meeting a fascinating guy there who ran an ad agency. It quickly became obvious that he’d built a monster business, so I started asking some questions. 

Whatever he was doing sounded way more lucrative than a typical agency…

He explained that in some cases – if a client’s business looked like it was going to blow up – then instead of charging all of their fees in cash, they’d also be given equity in the client’s business.

And the “prices” for things that were paid in equity were much higher (since it didn’t cost the client out of pocket). So if they hit a target milestone, then instead of charging, say, $25K in performance fees, they’d be issued $75K in equity instead.

Definitely a gamble – but in the most recent case, it had really paid off. One of their media-buying clients had recently been acquired at a valuation well over 10X higher than the equity they’d been “paying” this agency.

So instead of collecting maybe $500K in fees over a couple years for hitting performance targets, they cashed out their shares… which were now worth roughly $25 Million

At this point he had my undivided attention.

This is an extreme example – and honestly not one I recommend – but being exposed to this type of compensation model completely changed my perspective on how profitable a client business could actually be…

My lightbulb moment: With the right framework, consulting was actually a much easier (and faster) way to generate serious paydays vs. trying to grow yet another startup from scratch...

I finally realized consulting could be a lot like angel investing, but with much less risk . Where you could drive solid revenues no matter what – but also participate in some serious upside if things go really well.

Needless to say, this has been my primary business for a while now – and I’ve learned a lot in the process…

There’s definitely a “goldilocks zone” where this works best. This won’t work with local mom n’ pop shops, and it doesn’t make sense if a business is too established. There’s also a lot of things that sound great on paper, but are often way too complicated in real life (eg. equity in most cases). 

But once you see what’s possible, and once you understand the real levers in a business that can quickly create this kind of impact – it’s truly the smartest way to turn your skills into meaningful wealth as a consultant.

This is a model where your services can realistically generate millions in newly-created value… and where you get a healthy cut of that growth.

And believe it or not – this is no harder than building a “normal” agency, with normal clients. And it’s also not rocket science; it’s just an adapted version of what you’d be doing for normal clients anyway.

Yes, you’ll need to adjust what you offer, and who you offer it to… but you might be surprised at how 90% of this just comes down to positioning…

The Lazy Marketer Presents:

Masterclass: 7-Figure Consulting

  • Understand how to strategically position your services so they’re a natural fit for million-dollar projects…


  • Discover advanced compensation models like revenue sharing, stock/equity options, performance tiers & more – so you can share in the real value you’re creating.


  • See how to tap into motivated referral channels that will constantly feed you with new clients & opportunities, and where “selling” is basically just a matter of logistics & scheduling…

Bottom line: Whether you’re already consulting, run an agency, or are considering doing either… you’ll discover a whole new world of opportunities for driving real revenue – and working with dream clients who get it.

Here’s a look at what you’ll get as an insider…

Get Access to Everything:

Module 1: Million Dollar Service Models

  • Understand what 7-figure projects actually look (real life examples)
  • Discover the importance of proximity to value – so you can build services around small, focused actions that have huge outcomes
  • Learn how to structure project scope to eliminate busywork and hyper-focus on what actually matters
  • Discover how to strategically “rig” proposals so they get approved easily, deliver obvious value, and drive huge profits – for both parties.

Module 2: Client Acquisition

  • Understanding how to find your ideal prospects, based on critical qualifying criteria.
  • Landing client #1 – a clear, step by step process, from first contact to the final close.
  • How to tap “waterfall” channels, where key partners can continually introduce you to ideal prospects
  • How lead generation actually works at this level

Module 3: Advanced Compensation Strategy

  • Learn the art of crafting proposals & engagements that capture substantial value – without scaring off clients!
  • Discover how to set a strategic mix of fixed-fees & performance variables so that you can realistically get to 7-figures by hitting reasonable milestones.
  • Understand when it’s possible for equity compensation (and similar vehicles) to potentially generate huge windfalls, without sacrificing your baseline fee structure.

Module 4: Scale-Up & End-Game Strategy

  • How to find world-class talent for key operations – and who you need to hire first.
  • What “growth” looks like when you can only exclusively work with 2-3 high-value clients at a time.
  • How to structure engagements so you’re not stuck with sub-optimal clients or projects
  • Exit strategies in a consultancy – even where you’re essential to the business

Private Mastermind

  • As a founding member you get lifetime access to the The Lazy Marketer mastermind – a private, curated group of growth marketers & agency owners
  • Get strategic insights & feedback from experienced growth consultants – including Chris Rempel, The Lazy Marketer’s founder
  • This will be an annual subscription ($495/yr) for other members who miss out on this…

Key Resources

  • Access and re-purpose real-life proposals, SOW templates, agreements, pitch decks, and more
  • See the real-life sales process we use to close deals
  • Once you’re ready to go, and if your services are a good fit – we can make strategic introductions into our network of founders, investors and operators. (This is gold.)
"We used some of the pricing concepts & incentive strategies in Chris' masterclass to structure our most successful client engagement to date - which worked out really well as we ended up 6Xing the client's revenue!"
Aidan Hornsby
Founder, DoubleUp

Key Questions:

For starters, if you’ve ever run an active online business, built ecommerce sites, rolled out affiliate campaigns, or similar – you probably have more experience than half of the “consultants” I’ve encountered over the years…

And even if that’s not the case – you can always team up with people who can bring that experience to the table (see Module 4)

But while it is true that having done some consulting or running an agency in the past is an advantage, it’s certainly not a requirement.

Last, if you plan on starting a consultancy or agency, understand that this model will be a huge asset to you from the beginning, vs just winging it. The “trial & error” approach to building a service business can potentially waste years of time (and leave millions on the table).

It’s genuinely not a dealbreaker – not at this level, and especially not when your real prospects are going to be people who get to know you from content marketing channels (blog posts, interviews, twitter, etc). Or people who are introduced through colleagues.

I suck at “selling”, so I don’t bother. I just ask people about their business and then throw ideas at them until they’re excited. Then we talk about how to work together. That’s it.

To be clear, it’s not like you’re pricing your services at $1 Million and then emailing over an invoice…

In this business model, your real compensation is tied to key outcomes or milestones, over & above your “basic” services.

Do this right, and you can structure win/win engagements where increasing key metrics like revenue, conversion rates, churn %, etc. will have a massive impact to the client’s business, and you can share in that massive impact at set intervals.

While it’s never a guarantee, what I can say is that you’d be amazed at how many successful companies are completely overlooking (or outright neglecting) basic, table-stakes stuff when it comes to growth.

Like the App client I recently encountered with over 3 Million users… who they never email. Or the multi-national industrial supplier with no CRM system. Or the media company with 350,000 avid email subscribers… whose only monetization model was selling ad space.

I could go on and on. The reality is, for anyone who’s got a decent understanding of what growth “looks like” across digital channels (ads, email, social, etc), and how to run even basic optimization (funnels, drip sequences, A/B testing, etc) you’re already well ahead of the game in most cases.

And your “wizardry” will amount to bringing the client’s growth operations to a basic level of best-practices.

Not at all.

And in fact, this model doesn’t really work once you start dealing with companies above a certain size (eg. thousands of employees). There are exceptions, but this model typically works best with venture-funded startups or small/medium sized co’s between 7 to 9 figures in revenue, where they’re not mired in processes and can still be agile.

It really isn’t. Module 2 covers this with incredible depth, but in general, we don’t live in a world of “gatekeepers” anymore. If you have something interesting to offer, there are certainly ways to get the right people to see it.

But more importantly, you’ll find that you only need to actively prospect in the beginning. Once your first couple projects come together (and your network grows), the hard part truly becomes picking & choosing the best projects vs. trying to find them.


About half of the projects I’ve taken on end at the Discovery phase, after I determine that either our services aren’t the best fit – or that there’s better opportunities elsewhere.

A few move on to becoming full-scope projects (generally worth high 5 – low 6 figures), and a handful have been big wins.

But when something takes off, the wins can be really big.

And more importantly, this framework routinely turns what would otherwise be a ~ $10K engagement into one that’s high-5 to 6 figures…

So you’re going to have some duds, some ho-hum bill-paying projects, some solid earners, and the occasional windfall.

But without this model, you’ll just be billing for your time, with no way to participate in the upside.

So in that sense alone, adapting this model can be a total gamechanger.

And perhaps the most important question is this…

Does This Make Sense For You?

As exciting as this sounds – working on epic, 7-figure projects with dream clients  – it’s important to realize a few things before diving in…

1) You’ll need to position yourself as an expert. Whatever your core service might be, this is only going to work if you have some meaningful experience in that area – or, at very least, you can work with someone who does.

Now, the good news is: this has a lot more to do with simply prioritizing high-value tasks and getting shit done than it does with having “special expert knowledge”. But still, you’ll need someone on your team who knows their stuff and can convey that confidence to clients.

2) Big deals don’t happen overnight. Running projects at this scale is definitely a “long-term relationship” strategy vs speed dating. It can take weeks or months for initial conversations to turn into proposals, let alone invoices.

And projects like this often scale up in stages. The flipside though, is that big projects tend to last a long time (often 1-2 years or more), and almost always lead to other contracts across your client’s network.

3) Occasional, non-cheesy networking required. Don’t worry, this does not mean going to those dreadful conferences, or awkwardly handing out business cards. In fact, being pushy or aggressive will kill most deals.

But to get things rolling, it does mean asking if key people need help – or if they can introduce you to others that might.

Bottom line: Becoming an in-demand, 7-figure consultant doesn’t just magically happen. You’ll need to walk the talk.

But at the same time – it ain’t rocket science. It boils down to a simple equation… knowing what to sell, how to sell it, and who to sell it to. 

And once you get the hang of it, you’ll never look back. Nothing else even comes close 😉

Still sound awesome? 

Perfect. Here’s how you can get in on this…

Get In As a Founding Member (While You Can)

Gain access to the ultimate blueprint & mastermind for high-ticket consultants.

Discover our entire process for landing 7-figure clients... from initially positioning your services, to getting referrals, to closing deals.

And join an elite community that’s actually doing this, every day.

Whether you already have clients and want to step things up – or you’re considering getting into consulting – don’t just wing it…

Save yourself years of trial, error & lost opportunities by modelling a process that works, and getting real-time feedback from actual experts.

Important: After we close the door for accepting founding members, the prices will go up substantially:

  • 7 Figure Consulting (Masterclass) will be $495.00, and
  • The Lazy Marketer Mastermind will be $495 per year 

    But as a founding member, you get
    lifetime access to everything – all 4 modules, all of our resources, and the private mastermind for just $295.00, one-time. 

    So if you’re at all interested – or if you see how this strategy could be useful to you down the road – now is definitely the time…

Lock In Lifetime Access as a Founding Member

  • 7 Figure Consulting Masterclass (Reg. $495)
    – Module 1: Million Dollar Models
    – Module 2: Client Acquisition
    – Module 3: Advanced Compensation Strategy
    – Module 4: Scale-Up & End-Game Strategy
    – Key Resources: Real-life proposals, pitch decks, SOW templates, agreements & more.
    – Introductions: Access our network of founders, investors & operators once you’re ready (and if qualified).

  • The Lazy Marketer Mastermind (Reg. $495/yr)
    Get inside access to an elite, curated group of growth marketers & consultants – along with an unparalleled level of insights & feedback.

As a founding member, you get lifetime access to everything for just $295.00, one time
We’re closing the doors (and raising the price to $495) on Friday, Sept 11th at exactly 11:59PM PST

"Chris' masterclass is a game-changer for consultants & agencies who've been wrestling with how to charge what they're really worth."
Filip Matous
Brand Strategist & Author

A Final Thought: Bootstrapping VS Springboarding...

I’ve been a serial entrepreneur for the last 17 years, launching one thing after the next (from simple affiliate sites to full startups)…

In that time, I’ve had a few big wins, several near-misses, and lots of duds. As the cliche goes, it’s been a rollercoaster.

But the trade-off for all that volatility is freedom – where I’ve either been the sole owner or a partner in all these ventures. And as such, my calendar wasn’t up for grabs by anyone else.

And this was my biggest internal objection to consulting as a business model… I hated the idea of handing even partial control of my time to a client – let alone multiple clients.

Perhaps you’re in the same boat, and the idea of a client business – for that reason and others – just sounds too demanding, regardless of the payoff. I can definitely empathize.

While there’s certainly ways to guard your time and minimize availability (which I cover in detail in Modules 1 & 4), consulting isn’t 100% “passive”.

However, the huge advantages you get with this style of consulting are as follows:

1) You’re not starting from zero. For me, this is a big one. As I’ve become “less young” and have more to lose if projects fail these days, being able to add value to an existing business that’s already proven is honestly a relief… 

The startup grind is tough at the best of times – and it’s also a binary outcome. You either win big, or take a devastating loss.

2) It’s a lot easier to hit 6+ figures in personal income with consulting vs a startup. For example, getting a SaaS business to even $10K/mo in MRR generally means that you probably spent 1-2 years in product development (and at least $100K to do that), plus you’re doing great if your margins are anywhere north of 30% after acquiring customers, infrastructure costs, dev maintenance, support, etc.

Ecommerce is similar, where everything is hit-driven, and it’s very expensive to “kiss frogs” for months on end until finding a product that works… for a while, anyway. Plus, you live or die by the whims of Facebook’s ad algorithms and policies.

In contrast, from day one with most consulting engagements, you can generate a solid “foundation income” in the initial project phases, even before moving to the performance-based phases. (Plus, you basically have no costs).

3) You can still have huge wins. This is the real clincher. Unlike regular consulting, with this model you can share a serious chunk of any upside the business experiences – even long after you’re directly involved.

So in some ways, this is the absolute best of both worlds.

There’s way less risk than starting a business from scratch. And it’s much easier to generate a comfortable living (basically out of the gate) with consulting vs. bootstrapping something new. But you can also participate in the growth of the business – and on occasion – see huge windfalls.

And at very least, if you’re still intent on bootstrapping something in the near future, then this is the ultimate “Plan B” that you can use to drive serious revenues in the meantime.

So if you’re at all curious about this, I strongly encourage you to get in as a founding member, before the clock runs out…

Regardless of your decision today, I hope at the very least you come away with some insights about how lucrative consulting can be… when you’re using the right framework.



Chris Rempel
Founder, The Lazy Marketer

Lock In Lifetime Access as a Founding Member

  • 7 Figure Consulting Masterclass (Reg. $495)
    – Module 1: Million Dollar Models
    – Module 2: Client Acquisition
    – Module 3: Advanced Compensation Strategy
    – Module 4: Scale-Up & End-Game Strategy
    – Key Resources: Real-life proposals, pitch decks, SOW templates, agreements & more.
    – Introductions: Access our network of founders, investors & operators once you’re ready (and if qualified).

  • The Lazy Marketer Mastermind (Reg. $495/yr)
    Get inside access to an elite, curated group of growth marketers & consultants – along with an unparalleled level of insights & feedback.

As a founding member, you get lifetime access to everything for just $295.00, one time
We’re closing the doors (and raising the price to $495) on Friday, Sept 11th at exactly 11:59PM PST


Results Disclaimer

There are a number of marketing & business growth strategies discussed on this site and inside the products showcased, along with a few examples of results from the author’s past experiences and endeavours. Growing a business, and generating results with marketing isn’t easy – it’s hard!

If it was easy… well, courses like this wouldn’t need to exist. The author has managed to produce impressive results with these strategies, but that’s also the cumulative result of years of determination, luck, perseverance and skill – and not just the specific strategies alone.

Your results will mostly depend on your own business acumen, experience and your business model. And you may not experience any results. Furthermore, the strategies described in this content may involve certain marketing & legal expenses to execute properly. The author strongly recommends that you consult with professionals who can advise you on how best to invest in the growth of your business, and how best to arrange client engagements, if you decide to act on some or all of the author’s suggestions.

I mean, seriously, just use common sense – and before taking action on anything, use this content as one of several sources that may inform any related decisions. To all the lawyers and people who love reading fine print, I hope reading this has been immensely satisfying.

For all intents and purposes, you should consider this content to be ‘for entertainment purposes only’.

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