Admittedly, even though it’s true, I’m being a bit facetious when I say that “Google could send you zero visitors, and this still works”.
In practice, I still view SEO as an obvious strategy. The point is more that you don’t want to be dependent on any one platform. If a temporary slip in rankings means you can’t pay your mortgage – that’s the wrong business to be in.
Instead, when you’re targeting Lifetime Buyer niches, there are many ways to capture an audience, and monetize it. It puts you in the driver’s seat… not Google (or any other platform).