Crosscuts are our research series looking at strategic gaps, entrance points and untapped opportunities in established niche markets.
With COVID-19 all but shuttering an entire billion-dollar industry (trade shows & conferences), a significant sales channel has dried up for companies with enterprise customers – where the average contract value is measured in millions.
This represents an enormous opportunity for marketers who can fill the void with a digital alternative.
With COVID-19 all but shuttering an entire billion-dollar industry (trade shows & conferences), a significant sales channel has dried up for companies with enterprise customers – where the average contract value is measured in millions.
This represents an enormous opportunity for marketers who can fill the void with a digital alternative.
With COVID-19 all but shuttering an entire billion-dollar industry (trade shows & conferences), a significant sales channel has dried up for companies with enterprise customers – where the average contract value is measured in millions.
This represents an enormous opportunity for marketers who can fill the void with a digital alternative.