No. 

While the Lifetime Buyer Funnel (obviously) promotes your core offer, the main objective is to start attracting your most ideal type of customer, and forge a long-lasting relationship with them.

The idea isn’t just to sell them today’s offer, whatever it is. It’s to develop a core audience that wants to hear from you, values your insights, and will buy from you repeatedly, for years on end.

What you end up with as a result is an evergreen marketing asset that is worth far more than just yet another direct-response funnel.

While it’s obviously more ideal if your current offer is already performing well, the reality is that most online offers are in a continual state of adaptation, optimization, and in some cases – in need of major updates.

This is just the reality of running a competitive business. 

And it’s also why it’s so important to build a core audience of high-value prospects (ideal customers) that will buy a variety of offers from you, over several years.

So to answer the question: This service is still valuable, even if your current offer needs work, or you’ve recently pivoted – because regardless, you’re going to need an engaged prospect base of qualified leads to sell to, anyway.

Pretend that you’ve just discovered an awesome new TV series on Netflix.

The story is mesmerizing, and you binge watch the first 3 episodes, and can’t wait to watch the rest – but then a message comes up saying: “Please enter your email to receive all new episodes. We’ll email you a new one every 2-3 days”

Would you be annoyed to receive a new episode (from your favourite show) every couple days in your inbox?

Probably not. 

In fact, speaking for myself, I’d wish that they’d send me emails daily. Maybe even multiple times a day.

Why?

Because it’s a story I care about, and because it’s what I actually want.

This is our goal with your funnel – our aim is to figure out what your ideal audience actually wants most, and deliver that to them with story-driven content that they’ll love receiving.

If we do our job well, your prospects will literally look forward to receiving emails from you.

In fact, that’s the most important success indicator that we’ve truly created a Lifetime Buyer Funnel.

So to answer the question: No.

People will not be annoyed to receive content that they are truly interested in, or digest stories that deeply resonate with them.

Just the opposite 🙂

No worries. We’re happy to include one round of revisions, if needed, following the initial handoff.

The only exception is the video interview – but since we also provide you with both the raw source files as well as the final edited version, you have the ability to make your own edits as needed.

It’s not practical for us to be able to physically implement all the various components of your funnel across your tech stack (platforms), since this will vary greatly for each customer.

However, we intentionally deliver all of your content / assets in formats that make them as easy as possible to either import, insert or copy+paste into all of the major platforms (eg. ActiveCampaign, MailChimp, WordPress + Elementor, ClickFunnels, GHL… etc.)

And your content package also includes detailed instructions on how to implement everything we deliver to you, into your actual business.

We can match some of the basics (like your color scheme, most fonts, etc) but we don’t have the capacity within the scope of this service to provide a professional design treatment to the assets we provide to you.

If your brand is very design-forward, then think of us as your strategy & copy specialists, where we then handoff to your design team for final treatment before it ships.

Once your Lifetime Buyer Funnel is up, running, and ready to take in emails – this is when the real journey begins.

Along with your content package, we include detailed suggestions on how best to promote the funnel across your current channels (paid, organic & internal).

And we’ll also cover this in-depth during the 1:1 Strategy Session following delivery.

There are too many variables here to make any kind of generalized “rules of thumb” or predicted outcomes.

The two main variables are the potency of your current offers, and how much online presence you’ve already developed.

Some clients will be able simply plug this into their existing organic channels and watch the leads start piling in overnight.

For clients with no existing audiences, then it’s more about spinning up paid campaigns that feed this funnel, and optimizing from there.

Keep in mind that we’ll also introduce you to our rolodex of high-performing contractors for things like media buying, SEO, etc. 

So you don’t have to go it alone!

As for the main indicator that your funnel is working well out of the gate (aside from sales), mainly it comes down to conversations.

Are your leads actually interacting with you? Are they reacting to your content, talking about it, or sharing it?

What you’re looking for are signals that you’re reaching them; that this is resonating. 

In the early stages, that’s actually more important than revenues or conversion rates. You want to be getting under their skin (in a good way), breaking through the “noise”.

So, to sum up – unsolicited reactions is what you’re really looking for as an early indicator of success.

(They’re not going to become lifetime fans, let alone buyers, if you’re not disrupting them in some way).

We are here to help!

The 1:1 Strategy Session is a great way to kickoff, but following that, you have unlimited strategy-level support with us for a whole 6 months following delivery. Think of us as your fractional Advisory CMO for that time frame.

In addition, you also get lifetime access to our ongoing Mastermind Sessions (usually once a quarter) where we deep-dive various pressing marketing concerns, and run open mic Q&A for as long as it takes to tackle everyone’s questions & concerns.

And we will also introduce you to our rolodex of veteran pros (who’ve been doing this forever) who can engage with you directly if you get stuck, or if you just want to bring in an expert to help with things like optimization, media buying, etc.

Perhaps – it depends on your required scope.

Also, keep in mind that in general we won’t want to do anything that bypasses the Research phase – as that’s the critical component that actually makes the assets (like a landing page) truly valuable.

The Lazy Marketer isn’t a conventional agency or full-service contractor. Instead, we run a specific process based around our core competencies.

We only want to be doing our best work.

So if you want to propose a modified scope or something otherwise custom, please reach out at help@thelazymarketer.com and we’ll get back to you either way.

Thanks!