Watch Me Build & Grow a Newsletter Business
From Scratch
In a niche that has nothing to do with marketing
And where I use AI to do (almost) everything…
Update: The Platform (shown at 13:40) is now fully built. See the updated walkthrough video further down the page.
The last few years have been very challenging for marketers.
Especially if you used to rely on SEO for your traffic.
Between Google’s 2023 rug-pull, and AI eating up Google’s first page in almost every market – many people have had to totally reinvent their business model (and themselves).
I’ve had to do this as well.
But every time there’s an extreme industry reset, there’s also extreme opportunities.
Here’s why I think AI-powered niche newsletters are one of those opportunities, why I’m diving headfirst into this myself, and why I don’t think it will become saturated…
First: The Money is Still in the List
(Today, More Than Ever)
Owning your audience – your own domain, your email list, & your brand – has always been the whole game.
“The money is in the list” was true back in the Dan Kennedy era, and it’s just as true today. Platforms change. Algorithms change. Entire traffic channels get deleted overnight.
Your list is the only thing that survives it all. It is your bedrock as an online business.
This is especially true in 2026, when it’s easier than ever to create & post content…but harder & harder to actually turn it into traffic.
You’re also fighting an algorithm that plays favourites, constantly changes the rules, and can kill your reach overnight.
Building a captive audience (in a worthwhile market) that actually wants to hear from you is the most valuable thing you can do, right now.
Speaking personally, my email lists have generated millions in revenue – but more importantly, they’ve also absolutely saved my ass over the years (When the other channels occasionally get rugpulled or dwindle down)
Important: You also don’t need a huge list to make serious money, either.
I don’t normally brag about this stuff, but to paint an accurate picture of what’s possible, here are some stats that some might find surprising…
- I only had about 2,000 email subscribers when I first launched “The Lazy Marketer” brand. It sold thousands of copies off of the initial momentum and word of mouth.
- My first legit 6-figure launch (in profit, not just sales) happened at about 5,000 subscribers. That same year, the list generated about $400K.
- A few years later, I outperformed a big-name marketer who had a 1.5M email list (same offer) with just 7,700 subscribers, topping the launch leaderboard.
- During my time at PosiRank (CMO), we hit $4M/yr revenue, largely supported by email promotions to our list of about 400 managed accounts (agencies) and ~9,000 self-serve accounts (95% of which were free trials)
- I’ve worked in a consulting / partner capacity with several clients with email lists ranging from 10,000 – 400,000 subs, and in almost every example, list size had almost no bearing on revenue.
- It all comes down to WHO is on your list, and WHY they’re subscribed.
Bottom line: I’ve done this for 20 years, and I’ve seen it over & over – you can make a great living from “small” lists in the right markets – if they actually want to hear from you.
This is why it’s still the only online channel I really care about.
Everything else – SEO, social, video, ads – is just a means of feeding it.
The Old Way Doesn’t Work Anymore
For a long time, the playbook was boringly simple: rank content in Google, capture the organic traffic, convert a chunk of them into email subscribers.
And the beautiful part was that it compounded. The more content the site accumulated, the more traffic it pulled, the faster the list grew, with no additional effort.
I built 10,000+ subscriber lists this way several times, in multiple different markets. (The first one being 2-wheeled skateboards, of all things).
Those days are gone.
Google is no longer a reliable channel.
You can still build a list organically, but the playbook is totally different.
Instead of ranking, you generate visibility on the social platforms (LinkedIn, X/Twitter, Facebook, Instagram, YouTube) and funnel that attention to a squeeze page.
And to be clear, this works. You can build a huge, genuinely engaged email audience this way.
But here’s the catch: you have to be posting content across all of those platforms… constantly.
As in, several times a day. Every day. Indefinitely.
Which isn’t sustainable unless you’re chronically online, or you have an expensive content team doing it all in the background.
And no, the fix isn’t to let ChatGPT create all your “content” for you…
We’ve all seen how that goes.
Lazy AI slop simply doesn’t resonate with people – they can always tell. And as soon as someone realizes they’re just following a bot, you’ve lost them.
So, please don’t do that.
But Here’s Why I’m More Excited Than Ever…
If configured properly, AI can handle about 95% of your content operations.
But everyone’s using it the dumb way: they’re trying to make ChatGPT or Claude “replace” them, mimic their writing style, then “automating” their growth by having it post on their behalf.
(As I said earlier, you’ll just torch your engagement and lose your following.)
Here’s how to do this the smart way:
Instead, use AI agents & automated workflows to replace all the tedious, time-sucking middle-work.
You still need to create 1-3 pieces of pillar content a month (longform articles, a video, podcast episode, etc), but your “team” does all the initial research, ideation, brief-creation, storyboarding, etc.
And then when you’ve produced something, they (your agents) then take it and automatically clip/slice/repurpose that one asset into dozens of things like:
- PullQuotes & carousels
- Highlight clips
- 10+ derivative social posts for each major platform (each focusing on a key angle)
- Teaser-style newsletter blocks…
And so on. This is how you turn a single blog post or video into an entire month’s worth of daily posts across all your channels – on autopilot.
AI is legitimately very good at this, if it’s set up properly.
That’s how you can post multiple times a day across every major platform with content that’s actually worth sharing, and drive 5-100X more traffic & subscribers than just publishing 1-3 things a month, yourself.
(Every big influencer & thought leader is secretly already doing this with a full-time team of 2-5+ people)
This is how you build a “newsletter factory” with AI.
Again, almost everyone is focusing on trying to replace themselves in this process – when instead they should be automating the logistics, research, middlework and amplification tasks that actually turn into traffic, signups & sales.
This is the first time this has ever been possible.
What I’m Actually Building…
Let me explain this at a top level.
My newsletter is in an affluent niche, in the financial space. Deliberately far away from marketing, or anything adjacent to what I normally do.
Two things define this market:
There’s a ton of research behind almost everything. And trust is everything. If you publish generic summaries or recycled slop in this space, you don’t just underperform – you get ignored completely, permanently.
And things are constantly happening. It’s not uncommon for newsletters in this niche to publish multiple times a day. I won’t be going that extreme, but it tells you how much action there is to cover… and how much work it takes just to stay relevant.
So this isn’t an easy-mode test case. Which is the point.
If the system works here, it works anywhere.
But the payoff is well worth the effort. This is a niche where even a small list of 3,000-5,000 subscribers can generate significant revenue ($X,XXX per send).
This Used to Take a Full-Time Team…
What I just described is what used to require a 3-5 person content ops team to execute.
Realistically, somewhere between $150K – $300K+ per year in OpEx just to compete at a baseline level in most niches.
Fast forward to today, and you can do essentially everything above for maybe $100-$200/mo in AI credits and marketing tools.
Think about what that actually means:
You can now deploy the same content strategy by 10AM – before you’ve finished your first coffee – that used to take a 3+ person team an entire week. At the same quality.
Now, obviously, this isn’t something you whip up in an afternoon. There’s real setup and field testing required, and I’d be lying if I said otherwise.
But once it’s running, it just… runs. Indefinitely. With minimal human intervention.
Bottom line: this is how I’m going to build and grow a newsletter business that I can realistically manage alongside my existing agency. Not as a side project I’ll abandon in five weeks – as a real, compounding asset.
Wanna Watch Me Do All Of This in Real Time?
I want to try something different. I’ve never done this kind of thing before…
Want to join me for the next 6 months as I create this new business from scratch?
You’ll see everything I do, the actual build, as it happens, with the real numbers attached – traffic, signups, revenue, all of it – for the next 6 months.
Here’s how we’ll do this:
- Monthly group calls where I recap everything that’s happened, and do unlimited Q&A
- Realtime updates throughout as things progress in a private chat group. This includes updates on the AI platform buildout, sourcing offers, competitive research, channel setup, and whatever else is noteworthy.
- Access to my private Looker Studio dashboard so you can see my real stats: traffic, subscribers, growth rates. Not screenshots. The live dashboard.
- A full reveal of all my channels – the newsletter, the social accounts, everything – so you can follow along with exactly what I’m doing, as I do it
- Monthly revenue updates, once it gets to that stage
- Access to my AI platform that automates almost all of this: once it’s ready, you’ll also get access to my Content Operations platform to use with your own projects
Some more details on the last one…
You Also Get a Lifetime License to My ‘AI Growth Factory’.
Use it to Build Your Own Newsletter Business & Social Audiences on Autopilot…
Here’s a detailed walkthrough of the platform, and everything it does currently:
As you can see, this is a bit of a monster.
But it’s also endlessly usable and adaptable, because it isn’t model-dependent. It’s scaffolding – the thing I’ll be running for years on end, across my niche newsletters, The Lazy Marketer itself, and with agency clients.
Basically, it’s a production line for everything that makes a newsletter business possible
Two important caveats on this, because I don’t want anyone confused about what I’m offering:
First, this will not be commercially available anytime soon – and it may never be. Realistically it’s just something I’ll use internally and with agency clients. So it probably will remain an advanced interface, and not polished for larger scale consumption.
Second, and more importantly: while you’ll have access to use it as-is, since I can’t give you a firm timeframe on when it’ll be polished & stable, you need to treat the platform as a bonus, not as the core offer.
And while I’ll do my best to accommodate where possible, I also can’t customize the platform for everyone’s unique business models or existing toolset.
The core offer is the front-row seat. If the platform gets polished sooner and you get a ton of value out of it, fantastic. But don’t join just for the platform.
Is This For You?
Here’s who I think benefits most from this:
- Operators who’ve been burned by the SEO reset and want to see what a genuinely durable traffic-and-list strategy looks like in 2026
- Agency owners and consultants who want to build the same content machinery for clients (or for themselves) and would rather watch someone else make the mistakes first
- Anyone who’s been circling the “AI content” thing for a year now, can tell that most of what’s being sold is nonsense, and wants to see what it looks like when someone actually does it properly
- People who learn more from watching real decisions get made than from reading a polished story after the fact.
Who this isn’t for:
If you want a step-by-step course with a guaranteed outcome at the end, this isn’t it. I’m not teaching a finished system – I’m building one in public, and you’re watching over my shoulder.
And to be blunt about the obvious: there’s a real chance parts of this don’t work.
I’ve got a decent track record and a lot of reps behind me, but I’ve also got plenty of failures in the quiver. If I pick the wrong monetization angle, or the content engine underdelivers, or the niche turns out to be harder than I think – you’re going to watch that happen too, in realtime, with the numbers attached.
Which, honestly, is where most of the actual value is anyway. Seeing what this actually looks like in real life.
How to Join
I’m pricing this at $495 for 6 months of full, front row seat access to a real-life startup experience.
(Probably a bit more than 6 months, realistically. I’d rather run long than cut it off mid-story.)
One payment. Everything above included, plus full access to the “newsletter factory” I’ve built.
Consider: These days, $495 doesn’t buy you much. A couple guest posts. Maybe a few days worth of FB ads.
Or… you could get 6 months of unrestricted, behind the scenes access to a real-world online business getting built, from scratch.
The doors close on Friday, Nov 20th at 11:59 PM PT
This is the only opportunity to sign up, I won’t be re-offering this down the road.
The Doors Close on Friday, Nov 20th
Get your 6+ month, all-access pass for just $495
Important: Once the timer runs out, the doors close, forever.
- Front-Row Seat to Everything for 6+ Months
– Monthly Calls: Recap + Unlimited Q&A
– Realtime Updates via Private Chat Group
– Private Looker Studio (Live Traffic & Revenue Stats)
– Full Reveal of All Channels
– Monthly Revenue Updates - Lifetime Access to My “Newsletter Factory” Platform…
– You get access to “Echelon” as soon as it’s stable (ETA 3-6 weeks from now), which automates the entire content production pipeline. This is an internal tool and will likely never be commercially available. (If it is, it will be a high-ticket builld to suit service vs conventional SaaS)
Digital delivery: You’ll be sent login/registration details via email to access the community & other details within minutes of ordering.
Since this involves coaching & direct access to proprietary market information, there are no refunds.
Your purchase is subject to our Terms & Conditions
Key Questions
Will you actually show the revenue numbers? Or just the vanity metrics?
Yes, both. You’ll see my transparent analytics from day one, and the financials once there are revenue numbers to show.
Fair warning though: in the early months the revenue number is going to be zero, and then embarrassingly small. That’s what building an audience-first business actually looks like, and pretending otherwise would defeat the purpose.
Do I need to be in the financial niche for this to be useful?
No. The niche is almost incidental.
What transfers is the system: how to build the research pipeline, how to turn research into content people actually want to share, how the pillar-and-feeder flywheel works, how to wire up distribution, and what the numbers look like at each stage.
I picked a research-heavy, trust-dependent, fast-moving market on purpose – because it’s a hard test case. If it works there, adapting it to a slower or simpler niche is the easy version.
Do I need to be technical to follow along, or to use the platform?
No. I’m a marketer, not a developer – I’m building this with AI assistance, which is sort of the point.
You’ll see how that process actually works too, including where it goes sideways.
How much time will this take me?
Entirely up to you. The monthly calls are the anchor, and everything else – the realtime updates, the dashboard, the channel reveals – is there when you want it.
Some people will follow every update. Others will just show up for the calls and dip into the archives. Both are fine.
Can I ask you specific questions about my own project?
Yes. Q&A on the monthly calls is unlimited, and I’d rather spend that time on your actual situation than on theory.
What if I have a question that isn’t covered here?
Just email me directly at chris@thelazymarketer.com and I’ll get back to you.
This is a Front Row Seat to the Real Thing…
I’ll close with this.
Almost everything you’ll ever read about building a business is written long after the fact. It’s just the highlight reel.
All the big mistakes and gut-punch moments conveniently get cut from the story.
But the useful part – the part nobody publishes – is the decision-making before you know whether it worked. Why this niche and not that one. Why kill a channel three weeks in. What you do when the first 60 days produce almost nothing.
That stuff is uncomfortable to share publicly, which is exactly why it’s rare.
So: I’m going to build this thing either way. The only question is whether you’re there to see it happen, and part of the process.
Every extreme industry reset creates a window where the people who move early end up with an unfair advantage for years. That’s what’s happening right now with AI.
I hope to see you on the inside.
Sincerely,
Chris Rempel
Founder, The Lazy Marketer
The Doors Close on Friday, Nov 20th
Get your 6+ month, all-access pass for just $495
Important: Once the timer runs out, the doors close, forever.
- Front-Row Seat to Everything for 6+ Months
– Monthly Calls: Recap + Unlimited Q&A
– Realtime Updates via Private Chat Group
– Private Looker Studio (Live Traffic & Revenue Stats)
– Full Reveal of All Channels
– Monthly Revenue Updates - Lifetime Access to My “Newsletter Factory” Platform…
– You get access to “Echelon” as soon as it’s stable (ETA 3-6 weeks from now), which automates the entire content production pipeline. This is an internal tool and will likely never be commercially available. (If it is, it will be a high-ticket builld to suit service vs conventional SaaS)
Digital delivery: You’ll be sent login/registration details via email to access the community & other details within minutes of ordering.
Since this involves coaching & direct access to proprietary market information, there are no refunds.
Your purchase is subject to our Terms & Conditions
Results Disclaimer
There are a number of marketing & business growth strategies discussed on this site and inside the products showcased, along with a few examples of results from the author’s past experiences and endeavours. Growing a business, and generating results with marketing isn’t easy – it’s hard!
If it was easy… well, courses like this wouldn’t need to exist. The author has managed to produce impressive results with these strategies, but that’s also the cumulative result of years of determination, luck, perseverance and skill – and not just the specific strategies alone.
Your results will mostly depend on your own business acumen, experience and your business model. And you may not experience any results. Furthermore, the strategies described in this content may involve certain marketing & legal expenses to execute properly. The author strongly recommends that you consult with professionals who can advise you on how best to invest in the growth of your business, and how best to arrange client engagements, if you decide to act on some or all of the author’s suggestions.
I mean, seriously, just use common sense – and before taking action on anything, use this content as one of several sources that may inform any related decisions. To all the lawyers and people who love reading fine print, I hope reading this has been immensely satisfying.
For all intents and purposes, you should consider this content to be ‘for entertainment purposes only’.
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