Digital marketing is a lot like surfing.
And metaphorically speaking, most marketers focus entirely on tactics: how to paddle harder, how to carve better, etc.
They’re missing the point. Great surfers don’t out-paddle their competition. They catch better waves.
Coming this Fall: The ultimate “surf forecast” series, where we look for perfect storms taking shape, along with huge waves of opportunity for marketers.
Suit up, and get ready…
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