We Build Growth Engines
(The Smart Way)
Growth is a lot like surfing.
Success doesn’t belong to the strongest, the fastest, or the hardest working. It belongs to those who understand what the ocean is doing – and how to harness it.
B2B Digital Growth
Agency
We’re a small team of veteran founders, marketers & operators.
We help B2B companies drive predictable growth by attracting better leads & more valuable customers.
Getting Leads Isn't the Hard Part...
It’s simple enough to fill a calendar with booked calls.
But filling a calendar with people who actually show up… and who are eager to buy what you sell… that’s a different story.
You can’t solve this with nifty automations, marketing gimmicks or a brute-force budget.
You solve this by improving your offer, establishing credibility and capturing attention (from the right audience).
The Smart GTM Strategy?
Validate First. Then Build.
Most companies just assume their customer wants XYZ offer, and then they try to make that assumption come true with their marketing.
In reality – and especially in B2B – buying decisions aren’t so simple.
We flip the process entirely. Instead of guessing what your most ideal customers want (and then spending months building out a funnel, content assets, sales material, etc)…
…first we let them show us exactly what they want with a methodical series of small-scale ad tests and a lightweight quiz funnel.
Then, after validating which specific problems generate serious intent, we build out a high-performance webinar funnel, email flows, creatives, content assets – the whole nine yards.
This alone will save you months of trial & error – not to mention a small fortune of unnecessary ad spend.
Welcome to growth without the guesswork.
The Reality:
Predictable Growth Isn't Set and Forget
Every experienced marketer knows that driving real, sustainable ROI isn’t about building “the perfect funnel” and then just letting it run forever…
If only it were that easy.
The reality is this: Winning ads will eventually decay, your industry will change, and your sales, marketing & content strategy will need to evolve over time.
This is why we embed directly into your team, providing leadership & guidance throughout the process – and actively running your growth ops day in, day out so that the leads & sales keep flowing.
In short, we don’t just want clients. We want long-term partnerships where we can take all of this off of your plate… and you can focus on actually serving your customers.
Why This Actually
Works
We don’t claim to work harder than our competitors, or know more stuff.
Instead, it’s how we operate that makes us different…
Seasoned Operators
We don’t hire juniors or one-tactic ponies. Anyone advising you & your team has 10+ years of proven track record.
Less Clients, Bigger Wins
Most agencies try to win on volume. We only embed with a small handful of clients and win on shared outcomes.
Direct Alignment
Our fees scale with your success. And I’ll be blunt: we want to make a small fortune from each of our clients – by helping them generate a much larger fortune.
Strategic Expansion
We don’t just hit a few vanity milestones and then put our feet up. As your marketing scales, we’ll guide you on how your strategy needs to evolve.
Spotlight:
From $300K to $4M ARR in 18 Months
I was PosiRank’s CMO from 2012 until 2017. At the time, we were one of the first white label platforms for SEO agencies.
When we launched, we assumed that what agencies needed was performance – getting sites ranked in Google as fast as possible, and keeping them at the top. And by that score, we delivered.
The problem was that, bizarrely, nobody cared. People would practically yawn on sales calls when I talked about how powerful our ranking process was, how quickly our existing agencies were ranking their clients… etc.
It was a slog. And our revenue was stubbornly stuck at about $30K/mo – barely enough to make payroll and keep the lights on.
No matter what we tried, it wouldn’t budge.
Then, one day on a sales call, a prospect interrupted my usual spiel and said…
“Chris, this all sounds great, but to be honest our main concern isn’t the SEO itself. The problem we have with our current outsourcing partner is that the content they use to build links is literally garbage.
“And our clients are finding these garbage articles on spammy sites that link to their business – and then they call us, pissed off, and we lose the account.
“Can you promise me that you guys only use fluent English writers? And build links from real sites? That’s all we want. We’re sick of looking like idiots.”
It finally clicked: We were solving the wrong problem.
See, our best customers didn’t care about “performance”. They wanted to sell something they could actually be proud of.
So the next day we whipped up a test campaign with a super simple message: Stop Reselling Garbage SEO
This single campaign started driving in leads at a fraction the cost of everything else we’d tried for over a year. And our lead quality was night & day different – our sales guy was closing almost half of these new leads.
Bottom line: Growth didn’t come from “running ads better” or just doing more stuff at the same time. Growth happened when we discovered what our best customers actually wanted.
What's it Like Working Together?
Here’s how David Krauter (CEO, WebsitesThatSell) describes working with us to help build a funnel for their most ideal customers…
Is it Time for a Real Breakthrough?
If your growth is stuck, and everything you’re trying to “fix it” is just making you busier (without the payoff), then it’s time to face the facts:
You’re not going to split-test your way to a breakthrough, and just making yourself busier with ‘random acts of marketing’ isn’t going to generate a predictable flow of better customers.
If you’re serious about making a change – then it’s time to get serious about your offer, who you’re attracting, and how you’re selling.
And that means working with a serious team that’s actually been there, done that – and can see through all the noise.
We cannot help everyone. In fact, we can only help a limited number of clients at a time – so for that reason, we have to be a bit selective.
Please book a call with us below, and let’s explore if this makes sense…
Have a question that isn’t covered here?
No problem. Just email us at grow@thelazymarketer.com and we’ll get back to you right away.
Regardless, I hope we get the chance to work together – either now, or sometime in the future.
Sincerely,
Chris Rempel
Founder, The Lazy Marketer
Training
